Walton Plaza: Modernizing Authorized E-Commerce for Nationwide Retail

Walton Plaza’s official online store enables customers across Bangladesh to browse and buy Walton electronics, appliances, and IT products with clear pricing, campaign offers, and plaza availability. It supports a smooth checkout experience with delivery/pickup and convenient payment options.

Project Summary

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Problem Statement

Walton Plaza’s e-commerce platform needed a stronger, more scalable hosting foundation to support nationwide customers and growing online demand. The existing hosting environment lacked the elasticity and resilience required for high-traffic events, seasonal campaigns, and sudden spikes in concurrent users. As a result, performance limitations—such as slower page loads, inconsistent responsiveness, and potential checkout delays—created a risk of poor customer experience and lost conversions during peak periods.

Operationally, the platform depended on manual server and application management, which increased overhead and slowed down routine tasks like capacity planning, patching, monitoring, and incident response. This made it difficult to maintain consistent reliability, quickly scale when needed, and ensure the platform remained future-ready as product listings, customers, and order volumes continued to grow.

Problem Proposed Solution & Architecture

To address Walton Plaza’s scalability, reliability, and operational challenges, we designed and deployed a modern AWS-based e-commerce hosting architecture that improves performance during peak demand while reducing manual infrastructure effort.

Compute Layer (Amazon EC2 – Windows Server):
Hosted the e-commerce application on EC2 Windows Server instances to provide dedicated, flexible compute with the ability to scale resources as traffic grows.

Traffic Management (Elastic Load Balancer – ELB):
Placed an ELB in front of the application servers to distribute incoming traffic across EC2 instances, ensuring stable performance, higher availability, and smoother customer experience during high-traffic campaigns.

Database Layer (Amazon RDS):
Migrated/hosted the transactional database on Amazon RDS to enable a managed, highly reliable database foundation with automated backups, simplified maintenance, and improved resilience compared to self-managed databases.

Storage Layer (Amazon S3):
Used Amazon S3 for secure and scalable object storage such as product images, downloadable assets, and backups—supporting durability, faster content delivery, and simplified storage operations.

Operational Benefits:
This architecture delivered a scalable and reliable platform with centralized management, reduced manual workload, improved uptime, and a future-ready foundation to support business growth and new feature expansion.

Architectural diagram for this project